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News & Events

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News & Events

23rd April 2014

‘Retail Forum’, Whittlebury Hall, April 30, 2014: React Surveys Ltd - specialists in customer service research - will be meeting top retailers who want to find out how to improve the quality of the ‘customer experience’ and the frequency and level of purchasing, cost-effectively.

React Surveys, a division of Lodge Service, works with major retailers, leisure and other companies to help them understand what customers really want and then plan what to do about it.

React Surveys’ focus is to:-

  • help retailers identify and quantify customers’ needs & choices
  • find any service features that detract from the ‘customer experience’
  • advise how to differentiate from competitors and then promote for maximum ROI
  • monitor & evaluate services, benchmarked against national & sector standards
  • give practical, actionable advice on changes to staffing, services or processes

React Surveys has experience designing tailored research strategies to find the critical issues that have a ‘bottom-line’ impact on a retail business.

The team then reviews with the retailer the key findings and its recommendations. So retailers can then trial new training, marketing and operational initiatives and measure the impact of each.

React is fully accountable, working to agreed KPIs (Key Performance Indicators), in a discreet and confidential service.

Core services are:-

  1. Mystery Shopping: how well are your staff doing?
    Evaluation of skills, compliance; promotional support & merchandising

  2. Customer Satisfaction Surveys: from face-to-face to internet-based
    Surveys to reveal how to win & keep customers

  3. Specialist Services
    From on-line mystery shopping, location-specific App surveys - to competitor surveys


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